Editor's letter: Goodbye and farewell

The news of economic crisis in Dubai – triggered by the failure of bail-out plans for state-owned holding company, Dubai World – seemed proof, if ever it was needed, that the fiscal crisis of recent years has left few unscathed.

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Cover feature: A BRIGHT FUTURE?
Drayton Bird considers how long lawyers can survive without a disciplined approach to marketing.

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Case study: Roschier
Ross Cogan and Christine Vesterinen offer insight into European law firm Roschier’s recent website redesign.

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Moss marketing
Naomi Moss, Trowers & Hamlins’ director of marketing, on the client-focused strategies that have seen her firm succeed in a strained economy.
Interview by Lucy McNulty

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Opinion: Looking after number one
Andrew Dunn outlines four activities to support client and fee income growth.

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Masterclass: Mission impossible?
John Monks considers whether we can do more with less.

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Case study: Flint Bishop
Carl Weston on the actions regional firm Flint Bishop has taken to safeguard against the introduction of alternative business structures.

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Opinion: What to measure?
Anne Malloy Tucker offers her tips on how best to track the return on your firm’s marketing investment.

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Thought leader: Coaching with care
At some point each year, a lawyer sees his firm’s judgment of his value reduced to a single number: total compensation. That number is loaded with meaning, particularly as it is compared to the ‘values’ assigned to peers.

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Opinion: Track and field
Fanni Vig on how web tracking can help your business grow.

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The pitch doctor: Ruminations on retreat
Peter Rush on writing retreats and the ‘must attend’ business development conference of the year.