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Feature
The future of marketing is digital. Web, Google, e-mail marketing, social networking, Twitter, podcasts, blogs
the list of new media goes on and on. The challenge for law firms is to use this technology to help enhance relationships with existing customers and to convert new prospects into business. But how does the brash nature of digital work alongside the inherent and justified conservatism of law firms? And what will happen when more aggressive legal organisations enter the market following the introduction of the Legal Services Act 2007?
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