Business boosters

THESE DAYS it seems that not a day goes by without some bleak warning about the impact of climate change, effects of global warming and the general downfall of society adorning the pages of the morning paper. With the seemingly endless press coverage comes the growing realisation that if such stark predictions are ever to be banished from our broadsheets it is up to us to instigate the changes needed to make that happen – be it through volunteering for a charity or simply making the effort to take a trip to the local recycling plant once in a while.

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Profile: Joseph Calve
JOSEPH CALVE, chief marketing officer at US firm Proskauer Rose, has won industry-wide acclaim for developing a marketing and BD department which now ranks number one in the industry according to 2007’s MLF 50 list. Here he reveals the secrets to his success. Interview by Lucy McNulty

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Thought leader
THE HOLY grail for most law firm marketers is to be considered as someone who can contribute to the wider strategic thinking and business management of their firm. But where do you start? There is no simple answer to this, however, I’ve set out a few thoughts based on my own experience which I hope are useful.

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Case study: Boyes Turner
The supremacy of partnership is being increasingly questioned and even threatened. Regional law firm Boyes Turner was the first UK firm to successfully implement a ‘direct sales programme’, which plays to the strengths of both marketing professionals and lawyers. KATE CLIFTON explains.

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The pitch doctor: Death by PowerPoint
The pitch doctor, PETER RUSH, discusses the perfect PowerPoint presentation.

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LegalMarketing Senior Leader Retreat
Ark Group is offering marketing and business development (BD) executives, vice presidents and directors from the world’s top firms the rare opportunity to collaboratively share strategic insights through innovative discussion and debate at the Legal Marketing Senior Leader Retreat, taking place 10th -11th June 2008.

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The CSR revolution
An insight into what has led corporate social responsibility (CSR) policies to gain in prominence in the legal sector.

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Case study: Rollits
Space can be lucrative when used to your advantage. Pat Coyle, marketing manager at UK firm Rollits, and Bernard Savage, founding director of marketing consultancy Size 10 ½ Boots, explain.

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Opinion: Profiting from pastures new
Driving the business forward through relocation.

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Case study: Blake Dawson
An insight into the marketing strategy Australian firm Blake Dawson used to capture a greater market share.

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Sponsored statement: E-mailing efficiency
A guide to making the most from a highly valuable law firm marketing tool - the email newsletter.