1.

HIPpy shakes 26 Mar 2010
Jackson Barret & Gass decided to try differentiating its service offering with a host of extra information related to home information packs.

2.

Profile: Rosemarie Ghazaros 26 Mar 2010
Nabarro LLP’s new director of business development and marketing speaks to Richard Brent about responding to the recession and reinforcing an important rebrand.

3.

Opinion: Perfecting the pitch 5 Nov 2009
Alexander Gendlin illustrates how macro and micro branding can be used to facilitate success in law firm pitching processes.

4.

Case study: Mishcon de Reya 5 Nov 2009
Elliot Moss offers insight into Mishcon de Reya’s new business development strategy and reveals why selling should be less about what firms offer, and more about what clients need.

5.

Thought leader: The CRM debate 5 Nov 2009
Over the years, it has been intriguing to observe topics capture the interest of the global legal community and become fodder for furious debates that linger for years, sometimes even decades. It happened with branding and with the billable hour, and it certainly happened (and continues on) with client relationship management (CRM).

6.

Feature: The right reputation 30 Jun 2009
Beverly Landais reveals how best to manage reputation in a downturn.

7.

Case study: Novack and Macey LLP 30 Jun 2009
Eric N. Macey offers insight into the marketing and branding campaign that brought the boutique US firm Novack and Macey LLP into the spotlight.

8.

Masterclass: Branding your business 30 Apr 2009
Effective brand management is key to success during times of economic stress. Rachel Holdsworth and Lucy Leach assess how firms can use this to their advantage.

9.

Opinion: Ticking the boxes 30 Apr 2009
Web design is central to an organisation's external communication processes. James Tuke discusses the secrets to a successful site.

10.

Masterclass: Building a brand 6 Feb 2009
Laurie Young demonstrates why law firms must utilise branding and brand values to boost business during a downturn.