Moss marketing
29 Dec 2009
Naomi Moss, Trowers & Hamlins director of marketing, on the client-focused strategies that have seen her firm succeed in a strained economy.
Interview by Lucy McNulty
4.
Opinion: Changing the game plan
5 Nov 2009
Andrew Hedley on adapting the client-relationship management model to a changing legal sector.
5.
Cover feature: CRM
5 Nov 2009
Robin Dicks reveals how firms can achieve maximum strategic and financial benefits from client-relationship management processes.
6.
Thought leader: The CRM debate
5 Nov 2009
Over the years, it has been intriguing to observe topics capture the interest of the global legal community and become fodder for furious debates that linger for years, sometimes even decades. It happened with branding and with the billable hour, and it certainly happened (and continues on) with client relationship management (CRM).
7.
Cover feature: Staying afloat
4 Sep 2009
The repercussions of decisions taken by firms at the onset of the recession and increasing client demands for better service have created the ingredients for the 'perfect storm' in the legal sector. Nick Jarrett-Kerr and Simon White reveal how best to turn chaos into profit.
8.
Case study: Dykema
30 Jun 2009
Integrating law-firm business development and marketing functions may not be a new concept, but it was a move that greatly benefited US firm, Dykema, as Marty A. Semaan explains.
9.
Cover feature: Structuring success
30 Jun 2009
Ori Wiener on how firms can re-evaluate their marketing structures to maximise return on investment in a challenging market.
10.
Q&A: Paul Brent
30 Jun 2009
An avid opponent to the view that law firms cannot sell, Paul Brent discusses Boyes Turners approach to direct sales and boosting business relationships. Interview by Lucy McNulty.