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Client relationship management:

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1.

Case study: Roschier This article is for subscribers only 29 Dec 2009
Ross Cogan and Christine Vesterinen offer insight into European law firm Roschier’s recent website redesign.

 

2.

Opinion: Looking after number one Free 29 Dec 2009
Andrew Dunn outlines four activities to support client and fee income growth.

 

3.

Moss marketing Free 29 Dec 2009
Naomi Moss, Trowers & Hamlins’ director of marketing, on the client-focused strategies that have seen her firm succeed in a strained economy.
Interview by Lucy McNulty

 

4.

Opinion: Changing the game plan Free 5 Nov 2009
Andrew Hedley on adapting the client-relationship management model to a changing legal sector.

 

5.

Cover feature: CRM This article is for subscribers only 5 Nov 2009
Robin Dicks reveals how firms can achieve maximum strategic and financial benefits from client-relationship management processes.

 

6.

Thought leader: The CRM debate Free 5 Nov 2009
Over the years, it has been intriguing to observe topics capture the interest of the global legal community and become fodder for furious debates that linger for years, sometimes even decades. It happened with branding and with the billable hour, and it certainly happened (and continues on) with client relationship management (CRM).

 

7.

Cover feature: Staying afloat This article is for subscribers only 4 Sep 2009
The repercussions of decisions taken by firms at the onset of the recession and increasing client demands for better service have created the ingredients for the 'perfect storm' in the legal sector. Nick Jarrett-Kerr and Simon White reveal how best to turn chaos into profit.

 

8.

Case study: Dykema This article is for subscribers only 30 Jun 2009
Integrating law-firm business development and marketing functions may not be a new concept, but it was a move that greatly benefited US firm, Dykema, as Marty A. Semaan explains.

 

9.

Cover feature: Structuring success This article is for subscribers only 30 Jun 2009
Ori Wiener on how firms can re-evaluate their marketing structures to maximise return on investment in a challenging market.

 

10.

Q&A: Paul Brent Free 30 Jun 2009
An avid opponent to the view that ‘law firms cannot sell’, Paul Brent discusses Boyes Turner’s approach to direct sales and boosting business relationships. Interview by Lucy McNulty.

 

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