Moss marketing
29 Dec 2009
Naomi Moss, Trowers & Hamlins director of marketing, on the client-focused strategies that have seen her firm succeed in a strained economy.
Interview by Lucy McNulty
6.
Feature: LGBT recruitment
5 Nov 2009
A firm-wide commitment to creating an inclusive environment for lesbian, gay, bisexual and transgender (LGBT) lawyers is critical in todays competitive legal world. Lisa A Linsky and Amy S Beard discuss how LGBT candidates recognise gay-friendly firms.
7.
Case study: Mishcon de Reya
5 Nov 2009
Elliot Moss offers insight into Mishcon de Reyas new business development strategy and reveals why selling should be less about what firms offer, and more about what clients need.
8.
Profile: Sean Twomey
5 Nov 2009
Sean Twomey, Norton Roses head of PR, discusses the future-focused strategies his firm is implementing to combat the strains of a recessive economy.
9.
The pitch doctor: Winning it
4 Sep 2009
In the changing legal landscape standing out from the competition is critical. Peter Rush assembles a collection of pitching and tendering tips that will help your firm get noticed.
10.
Masterclass: A balancing act
4 Sep 2009
James Martin and Isabelle Young on how firms can build a globally integrated practice development function.