1.

Masterclass: A balancing act 4 Sep 2009
James Martin and Isabelle Young on how firms can build a globally integrated practice development function.

2.

Feature: Thought leadership 5 Nov 2008
Maureen Migliazzo, global executive director for information, communications and entertainment at KPMG International, reveals how a portfolio approach can make the most of your firms intellectual capital

3.

Brand rollout: Putting it together 11 Oct 2007
Creating a brand for any law firm is difficult, but doing so for a global law firm carries unique challenges. Most law firm marketing professionals understand the trickiness of shepherding a brand project through consensus-based partnership decision making, and the struggle of maintaining the creativity and originality of the brand ‘big idea’ while doing so. When creating and implementing a brand for a global law firm, the chief marketing officer (CMO) and project team must also develop a keen understanding of regional client and cultural considerations, and that requires building an international project team.