1.

News: New marketing director for BLP 16 Mar 2007
Neil Templeton, former global marketing director of FLAG Telecom, has joined UK firm Berwin Leighton Paisner (BLP) to replace marketing director Gillian Khan, who left the firm in October 2006.
Templeton, who has 20-years experience in major international marketing roles, mainly in the telecoms sector, will be a board member.

2.

Masterclass: Surviving marketing 7 Mar 2007
If the number of recruitment ads posted every day from the likes of PSMG and PM Forum are anything to go by, it seems that the job market for legal marketing in the UK is buoyant to say the least. In France, where I’m based, many people still think wistfully of the ‘job for life’ concept with a sweet nostalgic smile. On the other side of the Channel however, the UK norm seems to be for marketing people to switch positions around every two or three years.

3.

Opinion: Laura Pyke-Jean 15 Dec 2006
A ‘five-legged sheep’ is a French expression – un mouton à cinq pattes – meaning someone who manages to simultaneously fulfil several seemingly unrelated functions. You may already be wondering where I’m going with this, but as a legal marketer based in Paris, this image sprang to mind when I was given the unofficial job description at preliminary interviews for my then to be next job.

4.

Global marketing strategy 18 Aug 2006
Attitudes towards international marketing have changed over the past twenty years. Whereas once it was thought that a common global approach was possible, modern businesses are coming to understand that cultural differences are just as – if not more – important than ever. It is critical, therefore, for legal marketers to understand these issues when working across borders.

5.

Profile: Jay Dinwoodie 18 Aug 2006
In fewer than 18 months, Dewey Ballantine’s dynamic director of marketing and communications Jay Dinwoodie has transformed its international marketing department, helping the firm gain high-profile new business as well as winning the 2006 Legal Marketing award as international marketing director of the year.

6.

Meet the board 11 Apr 2006
An introduction to the law-firm marketing professionals and experts who will be keeping a watchful eye on Legal Marketing magazine. Allow us to introduce the editorial board...