1.

The (right) people on the bus 26 Mar 2010
As Jim Collins wrote in his classic book on management Good to Great, one of the most important and difficult challenges facing any organisation is the need to “get the right people on the bus”.

2.

Profile: Rosemarie Ghazaros 26 Mar 2010
Nabarro LLP’s new director of business development and marketing speaks to Richard Brent about responding to the recession and reinforcing an important rebrand.

3.

Case study: Flint Bishop 29 Dec 2009
Carl Weston on the actions regional firm Flint Bishop has taken to safeguard against the introduction of alternative business structures.

4.

Cover feature: CRM 5 Nov 2009
Robin Dicks reveals how firms can achieve maximum strategic and financial benefits from client-relationship management processes.

5.

Q&A: Paul Brent 30 Jun 2009
An avid opponent to the view that ‘law firms cannot sell’, Paul Brent discusses Boyes Turner’s approach to direct sales and boosting business relationships. Interview by Lucy McNulty.

6.

Advertorial: Digital marketing – exploiting the potential 23 Jun 2009
The future of marketing is digital. Web, Google, e-mail marketing, social networking, Twitter, podcasts, blogs… the list of new media goes on and on. The challenge for law firms is to use this technology to help enhance relationships with existing customers and to convert new prospects into business. But how does the brash nature of digital work alongside the inherent and justified conservatism of law firms? And what will happen when more aggressive legal organisations enter the market following the introduction of the Legal Services Act 2007?

7.

Opinion: The trusted adviser? 30 Apr 2009
Many companies would not turn to their lawyer for business advice. Silvia Hodges explains why it is important for firms to build trust within client relationships.

8.

Case study: Browne Jacobson LLP 30 Apr 2009
Philippa Shorthouse and Zena Comrie offer insight into how regional firm Browne Jacobson LLP is preparing for the challenges ahead in trainee recruitment.

9.

Opinion: Change to gain 5 Nov 2008
Mark Tosetti explains why commercial law firms should be looking to marketers in other industries to gain a competitive advantage in the changing legal sector.

10.

Profile: Serena Simmons 5 Nov 2008
Serena Simmons, head of business development at Lovells, reveals her secrets to success and the changes she plans to implement during the downturn.