1.

Pitching to the papers 26 Mar 2010
Professional services PR has always been fraught with difficulty. On the one hand, the firms only want to see positive news stories about themselves, but on the other, their traditionally conservative nature can make the PR manager’s job of maintaining strong relationships with the media a rocky path to navigate.

2.

HIPpy shakes 26 Mar 2010
Jackson Barret & Gass decided to try differentiating its service offering with a host of extra information related to home information packs.

3.

Masterclass: Mission impossible? 29 Dec 2009
John Monks considers whether we can do more with less.

4.

Opinion: What to measure? 29 Dec 2009
Anne Malloy Tucker offers her tips on how best to track the return on your firm’s marketing investment.

5.

Cover feature: A BRIGHT FUTURE? 29 Dec 2009
Drayton Bird considers how long lawyers can survive without a disciplined approach to marketing.

6.

Masterclass: Lessons from the other side 5 Nov 2009
Mark Stuart outlines the marketing lessons that can be learnt from those outside the legal sector.

7.

Masterclass: A call to action 5 Nov 2009
David Sealey reveals how your website could become your highest performing salesperson.

8.

Case study: Mishcon de Reya 5 Nov 2009
Elliot Moss offers insight into Mishcon de Reya’s new business development strategy and reveals why selling should be less about what firms offer, and more about what clients need.

9.

Profile: Sean Twomey 5 Nov 2009
Sean Twomey, Norton Rose’s head of PR, discusses the future-focused strategies his firm is implementing to combat the strains of a recessive economy.

10.

The pitch doctor: Winning it 4 Sep 2009
In the changing legal landscape standing out from the competition is critical. Peter Rush assembles a collection of pitching and tendering tips that will help your firm get noticed.