Editor's letter: Goodbye and farewell

The news of economic crisis in Dubai – triggered by the failure of bail-out plans for state-owned holding company, Dubai World – seemed proof, if ever it was needed, that the fiscal crisis of recent years has left few unscathed.
That is, it would seem, with the exception of Asia. In August 2009, the World Trade Organisation’s chief economist, Patrick Low, acknowledged that although the world financial crisis had changed the world, it had not been as severe in Asia as anticipated, particularly in the region’s largest economies such as China and India1. China, in particular, has seen its economic power far outstrip that of any other emerging country. To many in Asia, it is the new colossus.
In light of this, and taking advantage of the ‘new year, new start’ philosophy, it is with some sadness that I find myself writing my last editor’s letter for Legal Marketing. In January, I shall be emigrating to Asia to pursue an exciting new opportunity and as such will be waving a fond farewell to Ark Publishing and you, the readers of Legal Marketing.
In my time as editor I have not only witnessed impressive progress in the world of law-firm marketing and business development, but have also had the pleasure of getting to know professionals working in the sector across the world. I have seen marketing and business development rise up the law-firm agenda, only to be dropped back down again as firms reacted to uncertain economic conditions by putting marketing and business development initiatives on the backburner. Over time, we will learn what the true cost of such a reaction has been.
Certainly, the pressure on law-firm marketers to deliver has never been greater. I hope that Legal Marketing will continue to provide you with a valuable toolkit which you may use to tackle any obstacles you may face.
I would also like to take this opportunity to thank you all for your support of the magazine and particularly the magazine’s fantastic editorial board, who have gone out of their way to help and advise me throughout. And, of course, I would like to thank all of you who have contributed the extremely high standard of articles to the magazine to date.
If you have any feedback, or any ideas for features you would like to see in the magazine, contact kclifton@waterlow.com. I hope you enjoy this issue.

Lucy McNulty,
Editor

Reference

http://www.thaindian.com/newsportal/business/crisis-shifts-balance-of-economic-power-to-asia-wto-economist_100230205.html