denotes premium content | Jan 8 2009 Feature
posted 7 Mar 2008 in Volume 2 Issue 6
Masterclass: Client relationships
For too long, many law firms have thought client relationships are about brochures and golf umbrellas. In the past few years however, increasing competition for the best clients and the most attractive work has demanded some rethinking. There is an increasing tendency to look hard at client service standards and contact management – and a growing number of firms are investing in client relationship programmes.
We are all aware that the business of law is changing. Today we face educated, commercially aware clients who are more sophisticated and understand they have a wider choice of law firm to hire, and as a result, many clients are more discerning.
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