Legal Marketing The latest headlines and articles from Legal Marketing magazine (c) 2005, Ark Group Ltd. All rights reserved. http://www.legalmarketingmag.com/display.asp?articleid=9FB36A88-608C-424C-A6BD-427B729A9B8C Mark Tosetti explains why commercial law firms should be looking to marketers in other industries to gain a competitive advantage in the changing legal sector. 05 November 2008 http://www.legalmarketingmag.com/display.asp?articleid=4A51082C-B138-4ACC-A401-F137AF218AD6 Kim Tasso explains how smaller firms can avoid spending too much on superficial aspects of marketing. 05 November 2008 http://www.legalmarketingmag.com/display.asp?articleid=ABAAAD10-F676-4172-8ACC-99BD4D2E6FE4 Serena Simmons, head of business development at Lovells, reveals her secrets to success and the changes she plans to implement during the downturn. 05 November 2008 http://www.legalmarketingmag.com/display.asp?articleid=D90991E8-BA05-4EE3-8150-1689FE08679D Ark Group's editorial team recently sampled a session at corporate cookery centre Venturi's Table. Lucy McNulty reviews the experience, and finds that it is the perfect team-building, morale-boosting activity. 05 November 2008 http://www.legalmarketingmag.com/display.asp?articleid=F3BBD265-CF1E-4635-B3FE-FB1FC5A70377 Times are tough. The credit crunch seems, here to stay and law firms are just as vulnerable, if not more so, as every other business to the downturn. 05 November 2008 http://www.legalmarketingmag.com/display.asp?articleid=D34F0D3A-8458-4B47-BBF2-79BA58F968F9 Marie Armstrong, discusses how best to respond to the challenge when entering the Asian marketplace. 05 November 2008 http://www.legalmarketingmag.com/display.asp?articleid=637FE5E8-E4C0-4F53-BBEB-CDE2B79373CE James Tuke examines how to deal with the ‘global/local’ issue through website content personalisation. 05 November 2008 http://www.legalmarketingmag.com/display.asp?articleid=9FF826B6-0AFD-4C4A-B10B-D8C3CE1B1FCE David Gilroy describes why getting to know your clients is key to successful business development. 05 November 2008