denotes premium content | Nov 22 2008 Regular
posted 6 Mar 2008 in Volume 2 Issue 6
Thought leader
I recently participated on a panel where a small, but earnest, audience gathered in a windowless room in a major hotel in a major American city. Out of nowhere (certainly not from the agenda) arose a question: how can we better work with the newer generations to make them understand what it will take to make them successful, trusted participants in the legal marketing community? As the discussion drifted to mentoring and other gentle methods to make them more like us, I thought, ‘No way. They will change us long before we change them - and we're going to have a lot of fun in the process’.
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