LegalMarketing Senior Leader Retreat

Ark Group is offering marketing and business development (BD) executives, vice presidents and directors from the world’s top firms the rare opportunity to collaboratively share strategic insights through innovative discussion and debate at the Legal Marketing Senior Leader Retreat, taking place 10th -11th June 2008.

Informal proceedings will begin on the evening of the 9th, with a welcome barbecue, and the programme also includes many other experiences intermingled with your strategic discussions, which are designed to enable you to meet and cultivate more effective professional relationships with other peer senior leaders.
This unparalleled two-day event will enable you to consider key strategic issues in a unique format through which you will be able to actively contribute to discussions lead by representatives from the world’s leading law firms and other professional service firms.

High profile speakers will include:

Jeremy Knott, director of Marketing and Client Service,
CMS Cameron McKenna;
Ori Wiener, interim global marketing director, global head of Business Development, Linklaters;
Merion Jones, executive director, Clients and Markets, Reed Smith Richards Butler LLP;
Karen Braun, chief marketing officer, Kirkland & Ellis LLP;
Andrew Whitehouse, EMEA director of External Communications, McKinsey & Company;
Wendy Taylor, chief marketing officer, Hogan & Hartson LLP;
Fiona Spiers, head of Business Development and Strategy, Weil, Gotshal & Manges, London;
Maureen Migliazzo, global executive director, Information, Communications and Entertainment, KPMG international;
Janet Zagorin, director of Practice Development, Sidley Austin LLP; and
Michael Michaelides, associated director of Business Development, Allen & Overy LLP.

The presentations and fully-interactive sessions will cover need-to-know developments in key areas such as:

Client relationship management and key account management;
Optimising the marketing organisation structure;
Client differentiation and segmentation;
Linking marketing to firm-wide business strategy;
Strategic communications for professional service firms;
Measuring and demonstrating marketing ROI;
Business development – differences across borders and generations;
Building a globally integrated practice development function and infrastructure linked with other business functions; and
Recruitment and retention challenges in law firm marketing departments.

While the Retreat will include intense strategic dialogue, we have also created a programme structure that will enable you to enjoy the beautiful and relaxing surroundings of Surrey’s historic Woodlands Park Hotel, as well as to spend the time getting to know other participants by taking part in the variety of activities on offer, including:

An evening barbecue to allow delegates to get to know one another;
Exhilirating off-road and track-based driving experiences at Mercedes-Benz World;
A wine tasting challenge;
Gala dinner and casino night;
Excursions to top local attractions;
Sampling the fairway at Leatherhead Golf Course; and
Unwinding with on-site spa services.

With its exclusive mix of networking opportunities, strategic leadership discussions and high-class leisure activities, the Legal Marketing Senior Leader Retreat is an event that should not be missed by any senior leader who wants to share ideas with their peers to advance marketing and business development in the legal sector.

If you would like more information or to register for the event, contact Mahir Al-Jaf at 020 8785 5942 or mal-jaf@ark-group.com or Katie Whatmore at kwhatmore@ark-group.com.